Built around therapists. Built by Ben.
A UK SEO consultancy that works only with therapy practices — because therapy clients don't search like anyone else, and the marketing rules around mental health aren't optional.
Why this consultancy exists.
SEO for Therapists started after a decade of watching the same problem repeat itself across the UK private practice sector: brilliantly qualified therapists with thoughtful, ethical practices — invisible on Google.
Most had paid a generalist agency at some point. Most had been billed handsomely for it. None had been told plainly what to actually do, in what order, and why. The work that finally moved their rankings was always the same boring fundamentals — Google Business Profile cleanup, directory consistency, plain-English service pages, location-targeted blog posts. Nothing exotic. Nothing requiring six months of strategy decks.
"The best work in SEO for therapy isn't clever — it's specific, in order, and grounded in how clients actually search for support."
So I built a consultancy that does only that. UK private practices. No retainer churn. No jargon. No twelve-month contracts. Just the same playbook I'd been refining for a decade — applied to the one industry where it makes the most difference.
Meet Ben Nuttall.
Founder, sole consultant, and the person who replies to every email. Below is the short version of how I got here.
First SEO role
[FILL IN: where you started — agency, in-house, freelance, the role and what you learned. 2–3 sentences.]
Local SEO across UK service businesses
Spent several years building local-SEO and Google Business Profile expertise across UK service-based businesses — from holiday lodges to engineering firms to home-services companies. Same fundamentals, different industries, same predictable results.
First therapy clients
Took on a small handful of UK private therapy practices. Quickly noticed two things: the search behaviour of therapy clients was unlike anything else I'd worked on, and the ethical frameworks (BACP, UKCP, BABCP) made generalist marketing tactics inappropriate.
SEO for Therapists launches
After narrowing focus to therapy and only therapy, I formalised the consultancy under one promise: specialist SEO for UK private practice — ethical, plain-English, and built around the realities of marketing mental health.
Three principles I won't break.
Everything else is negotiable. These aren't.
Plain English, always.
If I can't explain a piece of SEO work in a sentence a therapist can understand and a client wouldn't recognise as marketing, it doesn't go in the strategy. Jargon is where bad SEO hides.
Ethics over quick wins.
Nothing I recommend will ever conflict with BACP, UKCP, BABCP, NCPS, BPS, or COSCA frameworks. No fake reviews. No identifying client information. No emotional manipulation in copy. The fact that something works isn't enough — it has to be appropriate to the field.
No retainer churn.
30-day rolling contracts. If I'm not earning my fee in measurable enquiries, I want you to leave. I publish a free 84-point checklist on this site for therapists who want to do the work themselves — that's not a sales funnel; that's the principle.
Built for UK private practice.
If you're one of the following, we're probably a fit. If you're not, I'll tell you straight.
Established in private practice or about to launch, working with adults, couples, or young people.
EMDR, CBT, IFS, somatic, ADHD assessment, perinatal, trauma — anyone with a defined niche to make visible.
Group practices and small clinics with multiple practitioners and locations to manage.
Working UK-wide via Zoom or similar. Local SEO still applies — just differently.
Building a separate professional audience alongside or instead of client work.
Multi-location operations with shared branding but distinct practitioners.
Specialist focus. Measurable work.
A snapshot of what the consultancy looks like in practice.
Marketing therapy is different.
Generalist agencies don't get this. Most don't even try.
The frameworks aren't suggestions.
BACP, UKCP, BABCP, NCPS, BPS, and COSCA each have specific guidance on advertising therapy services. Some of what works in e-commerce SEO — pressure language, fake scarcity, exploitative emotional copy — is not just inappropriate in this field, it's a registration risk.
Every recommendation I make is checked against the frameworks your registration sits under. We don't write copy that pretends therapy is a quick fix. We don't post identifying client testimonials. We don't run review-gating campaigns that put people in awkward positions with their therapist. What we do works — and it works without crossing any of those lines.
If you're not sure whether something I propose is compatible with your professional body's guidance, ask. I'd rather rewrite something than risk a complaint to your registering body.
Ready to talk?
The free 84-point therapist SEO checklist takes 40 minutes to read and four hours to start applying. Or book a free 30-minute audit and I'll do the diagnostic with you — no sales pitch.