Ongoing SEO that compounds, month after month
For private therapy practices ready to invest in steady, predictable growth from search engines — without relying on ads, directories, or guesswork. Three focused packages, built around real SEO strategies grounded in data.
Request a free SEO snapshot → See pricingAll packages on a 30-day rolling contract. No long-term lock-in.
Why a monthly retainer
SEO isn't a one-off project. It's a compounding investment.
A one-time audit lays the foundation. A monthly retainer is what keeps the rankings climbing, the content compounding, and the enquiries arriving month after month. Google rewards consistency — and the practices that stick with structured SEO for 6 to 12 months are the ones that quietly dominate their local search results.
Each of my retainer packages is built around the same four-pillar framework. The difference between Foundation, Growth and Authority is how deep we go in each pillar each month.
The framework
Four pillars of therapy SEO.
My approach is built around four structured pillars. Each one strengthens your presence across search engines and builds long-term authority for your practice. Every retainer package covers all four — the scope deepens as you move up tiers.
Technical & Page SEO
Strong page SEO ensures your website is structured correctly for search engines. Fast load times, clean architecture, and optimised metadata all influence how Google crawls and ranks your practice.
- Site speed & technical health
- Title tags & meta descriptions
- Internal linking structure
- Search Console & Analytics monitoring
- Search intent alignment per page
Local SEO for Therapy Practices
Therapist local SEO is not generic. It requires location-specific keyword strategies, Google Maps visibility, and a fully optimised Google Business Profile — built around your community and your modality.
- Google Business Profile optimisation
- Location-specific keyword targeting
- Local citations & niche directory listings
- Local rankings tracking
- Online & in-person service area coverage
Authority Building & Link Development
Search engines reward authority. Through careful link building, guest post placements, and informative articles on reputable mental health publications, I help your practice earn the backlinks that matter.
- Quality backlinks from relevant sources
- Guest posts on mental health publications
- Professional body & directory placements
- Long-term credibility in organic search
Content Strategy & Search Alignment
High-quality content — blog posts, service pages, and informative articles — built around long-tail keywords that match real search behaviour. Keyword research is the foundation, natural integration is the execution.
- In-depth keyword research
- Long-tail keyword targeting
- Blog posts & service page copy
- AI search optimisation (ChatGPT, Perplexity)
- Ongoing content calendar planning
Pricing
Clear, transparent investment.
No hype. No shortcuts. Three focused packages — each built around structured SEO strategies grounded in data. All on a 30-day rolling contract, no long-term lock-in.
Foundation
For sole practitioners and newly established therapy practices ready to build their search presence.
£500/mo
- Full SEO audit of your existing website
- Keyword research & strategy
- Technical SEO fixes
- Google Business Profile optimisation
- On-page SEO (title tags, meta descriptions)
- 2 SEO blog posts per month
- Monthly ranking & traffic report
- Google Search Console setup & monitoring
Growth
For therapists serious about consistent, measurable growth in enquiries from organic search.
£750/mo
- Everything in Foundation
- Local SEO & map pack targeting
- Location-specific keyword pages
- 4 SEO blog posts per month
- Competitor tracking & analysis
- Niche directory & citation building
- AI search optimisation (ChatGPT, Perplexity)
- Bi-weekly strategy check-in calls
Authority
For group practices or therapists ready to dominate search and build lasting domain authority.
£1,500/mo
- Everything in Growth
- Dedicated link building budget included
- Guest posts on mental health publications
- PR & media outreach
- Up to 3 location or service pages
- 8 SEO blog posts per month
- 10+ quality backlinks per month
- Priority support & weekly reporting
What you actually get each month
Real, measurable work — not "we did some SEO".
Every retainer package delivers specific, tangible outputs every month. You'll always know exactly what's being done, why it matters, and how it's moving the needle.
Fresh content, every month
Two to eight SEO-optimised blog posts a month (depending on tier), written for real client searches, not keyword stuffing.
Ongoing technical SEO
Continuous monitoring and fixing of speed issues, crawl errors, broken links and indexing problems before they cost you rankings.
Google Business Profile management
Monthly updates, posts, photo refreshes and review response support to keep your profile active and ranking in the local map pack.
Authority & link building
Niche directory placements, citations and (on Authority tier) guest post outreach to mental health publications.
AI search optimisation
Your content structured to appear in ChatGPT, Perplexity and AI-powered search — already shaping how new clients find therapy.
Reports you can actually read
Clear monthly reports showing rankings, traffic, enquiries and exactly what was done — written in plain English, not agency jargon.
The process
How a retainer works, month by month.
From the first snapshot to compounding results, here's how the relationship unfolds.
Free SEO snapshot
I review your site, rankings and Google profile, and send a clear, prioritised list of where to start.
Kick-off & strategy
We agree on a tier, set quarterly goals, and lock in the keyword and content strategy for the first 90 days.
Monthly delivery
Content, technical fixes, GBP work and authority building delivered each month — with a clear written report.
Compounding growth
Rankings climb, content stacks, and your practice quietly becomes the obvious choice for therapy clients in your area.
Ben Nuttall
Founder, SEO for Therapists
Who runs your retainer
Plain-English SEO, written for therapists.
I'm Ben — the founder of SEO for Therapists. I created this agency with one focus in mind: SEO for therapists who want steady, predictable growth from search engines, without relying on ads or complicated marketing tactics.
Many therapy practices rely heavily on directories, referrals, or inconsistent visibility in search results. When potential clients turn to Google to find support, your website should appear clearly, professionally, and confidently in front of them.
"No hype. No shortcuts. Just careful SEO strategies grounded in data."
I work exclusively with mental health professionals, private practice owners, and therapy clinics. I understand the ethical frameworks you operate within, the sensitivity around mental health marketing, and the specific search behaviours of people seeking therapy. This is not general digital marketing. It is focused, specialist SEO built entirely around therapist practice goals.
Past results
What clients have said about working with Ben.
These reviews are from local-SEO and website projects across the UK. They're not therapy practices — those case studies are launching with the 2026 cohort — but they speak to how I work.
"Ben helped us launch our new business from scratch — website, Google Business Profile, and a fully integrated booking system. We've been very busy since and continue to work with Ben to improve our local SEO and get more customers."
"Ben completely redesigned our website and what a difference it has made. We consistently come in as the #1 option on search engines across the UK. The amount of new business our website is now generating is quite phenomenal."
"Ben and the team built our new website and carried out all the SEO work to get us more customers through Google. We've already received several leads resulting in new sales and an increase in revenue. Easy to work with — highly recommended."
Therapy-specific case studies launching with the 2026 client cohort.
FAQ
Questions therapists ask before signing up.
Still weighing it up? Here are the things therapy practice owners ask most often before committing to a monthly retainer.
Most therapy practices start seeing meaningful ranking improvements within 60–90 days. Significant organic traffic and enquiry growth typically builds from months 3–6 onwards. SEO is a long-term investment — but unlike paid ads, the results compound and continue working for you long after the initial effort.
Every strategy I implement is built with BACP and UKCP ethical frameworks in mind. This is not about hard selling therapy — it is about making sure potential clients who are actively searching for support can actually find you. Appearing in search results is accessibility, not advertising.
Not at all. I work with your existing website — WordPress, Squarespace, Wix, Showit and others. If a structural change would significantly improve your results, I will advise you clearly. But a new website is rarely necessary to achieve strong search rankings.
I work exclusively with therapists and mental health professionals. I understand your modalities, your ethical constraints, the language your clients use, and the competitive landscape specific to therapy. A generalist agency does not have that context — and context is what makes SEO effective in your field.
Yes. Modern SEO must account for how AI platforms surface information. When your technical SEO is strong, your content is structured clearly, and your authority signals are in place, your practice becomes easier for both search engines and AI systems to understand and recommend. AI visibility is integrated into all ongoing work.
All packages are on a 30-day rolling contract — no long-term lock-ins, cancel anytime. That said, I genuinely recommend a minimum of 3 months to see meaningful results. SEO takes time to build momentum, and the practices that commit to that window are the ones that see the real difference.
Foundation suits sole practitioners just getting started or with limited budget. Growth is the most popular choice for serious solo practices wanting consistent enquiry growth. Authority is for established practices, group practices, or anyone competing in major UK cities where link building and PR are needed to break through. We'll talk it through on a free snapshot call before anything is locked in.
Yes, freely. Most clients start on Foundation or Growth and move up as their site gains traction. Others scale down once they've reached the rankings they want. There's never a penalty for changing tier — your work continues from where it is.
The one-time audit is a fixed-fee project that sets your foundations. A monthly retainer is ongoing work — fresh content, ongoing technical maintenance, link building, GBP management — that keeps you ranking and compounds your authority over time. Many therapists start with the audit, then move onto a retainer once the foundations are right.
Monthly invoice, paid by Direct Debit (GoCardless) or Stripe. Invoiced on the same date each month. No hidden fees, no setup costs.
Request your free SEO snapshot
Answer a few quick questions and I'll review your website, rankings, and local SEO — then send you a clear, prioritised list of next steps and which retainer tier would fit best. No obligation, no sales pitch.
Snapshot request received.
I'll review your website, rankings, and local SEO performance and be in touch within 24 hours with clear, actionable next steps and the right tier to start with. Talk soon, Ben.
Thanks for your interest.
My retainer packages start from £500/mo, which ensures I can deliver the depth of work needed to get real results. At this stage it looks like we may not be the right fit — but I'd encourage you to start with the free Therapist SEO Checklist and come back when you're ready to invest in SEO properly.